Little About What Should Be Considered In Our Products

Tweet

How could be successful if we sell something that doesn’t consumer need? For example, we sell clothes for chicken. We all know that chicken pieces don’t need clothing, so the owner of chicken will not buy our product. Similarly, if we sell dinosaurs cages. Surely we will not succeed in selling because we know dinosaurs have been extinct. So before we start a business, we must know level of market demand for products or services that we offer. More required, probability of success in selling will be greater.

The other hand, although our product didn’t really needed will not necessarily fail. Just how we package it, promote it and educate market so consumers are more familiar about usefulness of our products. First, we should know level of consumer needs about our product. There is much needed by market and some are less needed.

Products by Market Needs

This type of product is really needed by market. For example, food and clothing. All people need this product. If our product is types of products required by the market, we already have one important point to succeed in selling. The problem is not just us which want to sell a product like this. We will meet with many competitors. Just how we regulate other Marketing Mix is Price, Promotion and Place to win competition.


We must properly pack our products, giving value for price, promote so well as to create branding which good in consumers sense and sell in right place or easily accessible by consumer will make us successful in selling and increase sales.

Less Product which Required by Market

This type seems less or not needed by consumers. But because company able to educate market with a variety of exciting and continuously promotions so it becomes a necessity. Marketing expert said that the need can be created was true.

Examples are insurance products.  Actually insurance isn’t too needed but because good at work around by insurance company so it becomes a necessity. Now  everywhere and more people are trying to have an insurance policy. Insurance products sales successfully educate market so they successfully selling.

As we already know type of products we will sell, then we must give the brand on our products. This is important because many people which sell similar products out there and consumer will remember brand of each company. Don’t forget to give a positive impression on brand. So consumers always remember and will buy and keep buying our products.

Another thing is the packaging. Give colors that represent our product, don’t forget to include brand and slogan on Packaging. Consumers may never know our real company, they will remember us from what they see and feel of our products. So the packaging was important because it will represent our company image.

This is just a simple review about what we should do on our products, first part of Marketing Mix should we understand to be successful in selling and increase sales.

Related Post :

Post A Comment