Market Challenger is a company whose product took second place of most demanding consumers. Actually, not always the number two but it could be ranked third or so. In a contest,  there are a winner, runner up and third place. The Winner can we call a market leader. Runner up and third place is called Market Challenger.

In a general sense, market challenger is a company trying to beat the market leaders. If the Market leader in large-scale promotion on television then Market Challenger will also followed his lead. Both will continue to compete. If the market leader off guard, it is possible the market challenger will grab their position.

For the market leader, market challenger is a potential major competitor for them as well as the most feared opponent. If you are a company or person who is most feared by the company so you are a market challenger. But if not making a bit afraid of market leader, possibility your position is market nicher.



An example is the seller burger cart, of course not going to make McDonald's afraid because he's not market challenger. His position is simply a market nicher, who tried to benefit from the trend selling burgers. Although he get big benefit, he would not interfere with McDonald as the Market Leader.

Other stories if the seller burger cart is developing its business, he made some outlets with good management. He placed near MacDonald outlets. If the presence of these new outlets affect McDonald revenue, they position has been included in Market Challenger category.

It's the second of Market Level after market leader, next post i will write about market follower and market nicher. Stay here to learn how to increase sales.

Market leader is a company whose products are most widely consumed by consumers. In a general sense, market leader is a company which controls the largest market share. Those who shake up the market and determining prices. Many of sellers or other companies follow their movements.

Market Leader is company most widely emulated, feared, or even avoided by other companies. If many company imitate you so you are a market leader. Or it could be your movements feared other players. But if you are imitating, you are certainly not market leader moreover you are much afraid to competitor company.

Market leader does not happen if market has one seller only. It means companies or sellers who do monopoly can not be categorized as market leader for example is a company owned by government of a State. Although they dominate market, can not be considered if they are market leaders. The reason is they are afraid rivaled by competitors rather than scaring competitors. Usually they made government policies to limit for competitors space.

>

Simply put, if we want to become the market leader, our company have more than a rival company. More in terms of innovation, resources, marketing and sales. Of course it takes creativity to continue  innovate relentlessly become a differentiator with its competitors. Because if we are imitate others company, we can not called Market Leader but can be as Market Challenger or Market Follower.

After identifying  marketing mix and determine strategic location for our sales. It’s time we recognize some kind of market levels. Of course we can increase sales that our goal!