The Good Promotion can Increase Sales

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Still around the marketing mix :  product, the real benefits, attractively packaged and fitted price, if not promotion, how do people know? How do consumers remember our product being told and asked us if we do not introduce it? Of course not. That's why promotional efforts are needed to introduce products to consumers. Especially when our product was first introduced to the market.  Promotion is compulsory.

Promotion has always been an essential ingredient for selling goods and services in quick time. companies not only sell goods and services that are instant, but rather on instilling the strong brand image.

Most of us are familiar with  advertise campaign on television or radio. That's one of them, but as time and technology goes by, many other alternatives that we can use to promote. Later we are familiar with promotion mix term. Promotion mix is a combination of measures that are used by a company to promotion. So it is not always just on television or radio advertisements. Now we can advertise through banners, balloons, billboards, internet, newspapers, public relations, exhibitions, sales visits or so occasions.

The power of information and technology flows have led to the flow of goods and services produced by manufacturers from around the world easily presented to the consumer. For consumers this would make it easier to treat the choice of the appropriate level of financial need and have. Here, the customer becomes central point is always targeted. However, company is not easy to 'invite' the consumer to always buy each product marketed. Consumers have its own mechanism for selection in choosing and spending for goods and services offered.



Promotion has always been an essential element for selling goods and services in quick time with the maximum expected results. Here, companies not only sell goods and services that are instant, but rather on instilling the strong brand image to consumers so that consumers do not easily switch to another product and brand.


Power of influence to strengthen and reinforce the brand in consumers minds always use mass media both print and electronic. Because  mass media is the most effective means to reach consumers with ease and in record time.

Good promotion can increase sales not only a good product. Even products that have previously failed too, can win the market if it manages to pack through with good promotion. We can see some products that are highly in demand in market only because of its ads to be replaced. That is evidence that the good promotion can increase sales.

This is just introduction a good promotion to increase sales. We will discuss in another post.

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