Who are Market Leader?

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Market leader is a company whose products are most widely consumed by consumers. In a general sense, market leader is a company which controls the largest market share. Those who shake up the market and determining prices. Many of sellers or other companies follow their movements.

Market Leader is company most widely emulated, feared, or even avoided by other companies. If many company imitate you so you are a market leader. Or it could be your movements feared other players. But if you are imitating, you are certainly not market leader moreover you are much afraid to competitor company.

Market leader does not happen if market has one seller only. It means companies or sellers who do monopoly can not be categorized as market leader for example is a company owned by government of a State. Although they dominate market, can not be considered if they are market leaders. The reason is they are afraid rivaled by competitors rather than scaring competitors. Usually they made government policies to limit for competitors space.

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Simply put, if we want to become the market leader, our company have more than a rival company. More in terms of innovation, resources, marketing and sales. Of course it takes creativity to continue  innovate relentlessly become a differentiator with its competitors. Because if we are imitate others company, we can not called Market Leader but can be as Market Challenger or Market Follower.

After identifying  marketing mix and determine strategic location for our sales. It’s time we recognize some kind of market levels. Of course we can increase sales that our goal!

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