Yesterday I was browsing and found an interesting article on how to icrease sales. This article is interesting because it explained from the beginning, from diagnosing the cause of problems in the short term to a range of possible solutions to increase of sales. And here's the article ...

Increasing Sales : Immediate problem or long-term plan?

A business may want to increase sales, either to overcome a problem in the short term or as part of the planned growth of the business in the longer term. This briefing contains tips for increasing sales in both these situations. It covers:

•     Diagnosing the cause of problems in the short term
•     Increasing sales in the medium to long term
•     A range of possible solutions to increase sales

Recognising the need

There are usually two kinds of situation in which you need to increase sales.

In the short term - you are reacting to a problem, such as the loss of one or more customers, decline in a market or the arrival of a new competitor.

In the medium to long term - you are taking a more considered and deliberate approaches as part of planned growth of the business.

The approaches you take will be different in each of these situations. Some approaches will deliver better results over the long term but it takes more resources and time to deliver them. Other approaches are more effective in the short term. It is important to use the appropriate methods for the situation the business is facing.

Diagnosing short-term problems

In the short-term the problem is usually to generate sufficient sales to fill your existing production or operational capacity. You may be reacting to:

• Loss of one or more significant orders
• Loss of one or more customer accounts
• Failure of a new product or service to sell
• New or increased capacity coming on line

It is important to identify and understand the causes of any shortfall in sales. For example, if a major customer has not placed an order or has closed their account, try and find out why. Customers will usually explain why they have taken that decision.

Try to establish any pattern or trend there may be. The short checklist below may help to identify and diagnose causes.

Failure point - if there is a pattern or trend, where is the problem occurring? Are you failing to win, or are you losing, orders from:

• Prospective customers?
• Regular customers?
• Customers who have tried you once but are not coming back?
• Customers with a particular need?

If you can identify where the failure point is, you can start looking at the processes you are using.

Customer perceptions - do your customers perceive lack of commitment from your business to them, to your product or market? Is a poor or negative customer perception of your business spreading by word of mouth? Is one of your competitors undertaking a 'dirty tricks' campaign?

Marketing process - if you are not getting enough customers, are enough potential customers aware of your products and services? Is the price set too high for the benefits offered? Is the product specification not suitable for customers' needs?

Selling process - if you are getting good levels of response but not enough orders, is the follow-up poor or slow? Are you putting customers off before closure? Are your negotiators weak? Are you failing to maintain the relationship with customers once you have created it?

Competitive threat - is there a new and strong competitive threat? Has a competitor just launched a new or improved product or service? Is a strong competitor conducting an aggressive promotional campaign or price discounting? Is one of your competitors starting a price war?

Product/service quality - is your quality letting you down: do you have delivery problems; are your products unreliable; are they fit for your customers' purpose; do you have slow or poor after sales service?

Once you understand the causes, you can then do something about it.

Increasing sales in the longer term

In the longer term, you will usually have the luxury of time to be able to plan your business growth and set goals, rather than reacting to an immediate problem.

The key to successful growth is understanding and matching the capabilities of your firm to the opportunities you have identified in the market. Having a clear marketing strategy is important.

What to do to increase sales

Having identified the underlying reasons for needing to increase sales, you can now start looking for appropriate solutions. Below is a range of potential solutions you may wish to consider. The time taken to achieve a result and the risks involved increase as you go down the list so it pays if you can find a solution that works for you from higher up the list.

Improve your marketing and sales processes - selling is often a numbers game: can you improve your conversion ratio (number of orders to the number of initial enquires or contacts) or do you need to increase the number of initial enquiries or contacts? Often, businesses simply do not generate enough leads.

Offer a sales discount - can you offer a short-term discount to encourage existing users to buy more or to attract new customers? Once you have them buying, you can then use different approaches to keep them.

Promote increased usage by existing users - can you encourage existing users or give them incentives to increase their usage by an advertising or promotional campaign?


Increase sales volumes by reducing price - this will work only if customers are price sensitive, otherwise this may not have the desired effect and may send the wrong message. Be sure that your competitors will not respond in kind, so escalating into a price war.

Win competitors' business - can you identify a weakness in competitors that will enable you to use your advantage to win new business? Is there a gap in their product/service portfolio? Can you provide a consistently better service for the same or lower price?

Convert non-users - can you persuade customers for your other products to adopt the product/service where you are experiencing a shortfall? 'Cross-selling' will need sales calls or some promotional activity.

Find new non-users - can you find customers who are not yet using this type of product or service and persuade them to start using it?

Launch improved or new products and services - be sure that it is your product or service that is letting you down before you go down this more expensive and time-consuming route. It needs careful planning.

Enter new markets - this is usually part of a business' planned growth, rather than a short-term reaction, so needs careful planning. For further information on selecting and entering new markets, see the Related Items section below for a link to the Factsheet: Entering new markets.

Launch new products into new markets - this is usually an option of last resort as you are doing two things at once. The risks and potential costs of this solution are likely to be high.

Increasing sales: at a glance

The need to increase sales is either a reaction to a short-term problem or part of the planned growth of the business.If your sales are under pressure, start by looking at the sources and underlying causes of that pressure, for example where things are going wrong.

Once you have identified the causes, you can then take action to increase sales. This will usually involve more or a redirection of existing sales and promotional efforts. There is a range of solutions to help you increase sales, with varying degrees of impact and time taken to deliver a result.

It is important to use a solution that is appropriate to the situation the business faces.

original article here

Realize it or not, we are sellers. Not always goods and services that we sell, but in everyday life we are always doing selling. For example, selling ideas, words or performance and attitudes. So “sell” word have very broad meaning our lives. Of course, that we discuss in this blog is about increasing sales of goods and services to enhance our company's revenue.

Maybe there among us who say "I don’t have own business" or "I don’t work in marketing ", why should I learn to increase sales because it is a seller duty? Yup ... you are right! But if explored more deeply, the statement is not quite right. For this reason we work together in a company or organization is to get revenue.

Our income is taken from company profits. Companies benefit from the success of a sale. So all the elements in a company or organization organized neatly with ultimate goal, company succeeded in earn profits from sales process.

We are Seller and Must Selling

As I wrote above, basically more higher sales level, more higher the possibility of profit earned by company. If profits company increases, welfare of whole employees will be guaranteed. So selling activity, always have relationship with you, either directly or indirectly. We are Seller and let's learn to increase sales.

In companies, there are given job  to actually selling, there are also to manage finances duty, there are to lead a division duty, there are to charge of answering phones and complaints from clients and even some are in charge of preparing a cup of coffee and cleaning tables. Everyone has a each duty and every person should sell in accordance with their respective duties.

A coffee maker should sell his expertise to company by providing a great coffee to all employees so that employees comfortable in doing his job. A customer service to answer any question properly and consumer complaints for customers satisfied and loyal to company so they will still making a purchase. Essentially all of them work with each task so companies can still make and increase sales. So We are seller and should to selling well.

Selling is Heart of Company

Basically, all types of businesses are same,  it’s about how to get customers coming to buy, then come back to buy and keep buying. Because as good as manage a company, if consumers only buy once and never come back again, it can be ascertained that business will fail. So the point is how to sell by company because selling is heart of a company.

If a company makes a good sale, it will impact on all elements of corporate, employee welfare fullest, employees will remain loyal to work and offer the best for company. Otherwise if company failed to sell well, it will impact  whole thing. Level of employees welfare will decrease. Even if company has reached losses level, it's not unusual if some employees may be fired or demoted. Of course it's not like we want.

Because we are seller and selling is the heart of company, let us learn to increase sales.