How to Determine the Right Target Market

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Once we define our market segment as it has been written before. Now we begin to define the right target market, or referred to as Targeting. Targeting more specific than segmentation or can be said that targeting is a continuation of segmentation.

We have to understand that basically every product has its own consumers. Create a product for all types of consumers is impossible. Why? Since everyone has different tastes and needs vary.

Simply like this, if our neighbors like motor sport, if we also love motor sport? Not necessarily right? It may be that we prefer a lighter bike such as motor matic. Or worse, we don’t like both. Perhaps we prefer the car.

To successfully determine the right target market, there are two initial steps we have to do, that is;

1. Determine Buyers Groups

First, you specify buyers groups. In determining the purchaser (see previous article about the market segmentation), we do not get caught grouping based solely on demographics alone. We also have to look them in the habit of making a purchase.

For example, we select a buyers group of t-shirt clothing for kids. From here we can still narrow down again, called it a niche market, for example, might be a buyer's market segments football fans shirts for kids?

2. Determining Benefits Key Required By  Buyer We Become Targeted.

After the first point we have set, the next step is to figure out main benefits of the most sought by our earlier target consumers. Still using the example of a buyer's market segment jersey boys are football fans, we have to find out what they most want.

What they most want is a shirt of their favorite football team. So we have to figure out the most favorite football team in the area of our target. Or they want is a shirt of their favorite football team with their child's name on his back. How can the quality and service? In my opinion, a matter of quality and good service is a basic service that should you serve, any existing segment and target shoot.

And remember, both of the above may be obtained if and only if we carry out market research. So we should not speculate without any valid data. The result can be fatal. Please read my article about market research.

See you and always learn to increase sales ...

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